Pega Next Best Action

Create perfectly timed, contextual experiences across touchpoints

Automate real-time decision-making with AI

Whether through marketing, sales, or service channels, next-best-action uses AI to enable enterprises to hyper-personalize customer experiences in real-time, ensuring every interaction is relevant, timely, and valuable.

Increase Customer Lifetime Value (CLV)

Delivering personalized, relevant interactions build trust and loyalty, and boost CLV by increasing repeat purchases and long-term customer relationships.

Drive better conversion rates

With AI-driven, contextually aware recommendations, customers are more likely to act on offers that resonate with their specific needs and preferences.

Optimize marketing operations

Automating decision-making with AI helps businesses optimize resource allocation, reduce inefficiencies, and lower the cost of customer acquisition.

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Want to optimize your marketing programs?

Visualize it now.

Bring a more dynamic strategy to life with 1:1 Customer Engagement Blueprint, an AI Collaboration Tool designed to help users understand, deliver, and grow next-best-action marketing programs.

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Personalize experiences. Create long-term loyalty.

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Understand customer needs

and deliver data-driven offers

Leverage real-time data, customer profiles, and historical data to understand the customer’s current context.

Analyze signals like intent, preferences, and behavior to assess customer needs
Deliver actions and offers that enhance experiences
Use predictive and adaptive AI models to create the most valuable offers

See how Wells Fargo delivers relevant interactions to 70 million customers

Enhance relevance with every interaction

to create more personalized experiences

Recommended actions are delivered consistently, no matter where the customer interaction occurs.

Tailor recommendations to unique customer needs and situations, fostering loyalty and trust
Seamlessly execute intentional interactions across all customer touchpoints
Develop accurate customer context to enhance the entire customer journey

Find out how Bupa personalized healthcare and increased engagement by 50% year-over-year

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Adapt to changing customer needs

with real-time decisioning models

Use AI-driven modeling to stay ahead of the curve by dynamically adapting to evolving customer journeys in real time.

Enhance future customer interactions for smarter, more effective engagement
Optimize resource allocation to maximize impact and minimize marketing waste
Continuously learn from customer responses to update decisioning models in real time

Read Forrester’s Total Economic Impact report to learn why clients achieve 442% ROI

By personalizing next-best-actions for every customer wherever they engage, National Australia Bank saw a 50% increase in conversions in the mortgage lending space.

Driven by Pega Customer Decision Hub

Visualize and develop next-best-action marketing programs to bring your customer experience strategy to life.

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